Dubai stopped and looked on 30th January 2026 as Ahmed Al Maghribi unveiled its latest fragrance Blush Noire. Lights, glam, and fragrance came together in a reveal that felt more like a fashion moment than a product debut. The grand reveal transformed the Alserkal Avenue into the center of the fragrance world.
Leading perfume brand, Ahmed Al Maghribi gets the spotlight once again with their latest perfume launch. Blush Noire made its grand entrance in Dubai at The Fridge Warehouse in Alserkal Avenue. The venue was not chosen by chance. Its modern, artistic setting matched the spirit of the scent. The space felt stylish, alive, and full of energy, setting the perfect stage for a fragrance designed to stand out.
Cameras flashed. Conversations flowed. Guests stepped into the world of Ahmed Al Maghribi Blush Noire through scent, design, and mood. Presence of prominent influencers and fragrance personalities like Nour Al Jabrii Ayesha Zehi, Zenaal Shaikh, and Curly Fragrance, along with other fashion and beauty figures drew attention from across the fashion and beauty scene.
It was a night that balanced glamour with intimacy, allowing every guest to truly experience the fragrance, positioning this event as one of the most talked about scent debuts of the season.
Blush Noire is presented as an Extrait de Parfum with a fruity, floral, musky, ambery, and woody composition. The fragrance is positioned as one of the best perfumes in UAE for those who want elegance with presence, delivering a scent that is bold yet refined.
Performance remains central to the fragrance identity. Ahmed Al Maghribi Blush Noire is described as a long lasting perfume with strong, radiant sillage, delivering eight to ten hours of wear on skin and more than twelve hours on fabric. Its versatile structure makes it suitable for spring and autumn while remaining wearable throughout the year, reinforcing the brand’s leadership in exclusive Arabian perfumes.
“Our vision was to create a scent that feels modern, confident, and unmistakably expressive,” said a spokesperson for Ahmed Al Maghribi Perfumes. “This new perfume launch reflects our commitment to craftsmanship, innovation, and to offering another long lasting perfume in UAE that carries both presence and sophistication.”
Beyond the event, the reach of the brand adds weight to the story. With more than 190 stores across the GCC and strong locations in leading malls across all Emirates, the best perfume brand in UAE ensures access meets desire.
The new fragrance will be available online and across all Ahmed Al Maghribi retail stores in the UAE.
Ahmed Al Maghribi Blush Noire is not just another release. It reflects how exclusive Arabian perfumes continue to evolve while staying true to their roots. This new perfume launch proves the house still leads, still surprises, and still defines what a luxury perfume in UAE can be.
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