SONAX GmbH, the global leader in car care solutions, has recorded consistent double-digit growth across the GCC and wider Middle East region, averaging between 10% and 20% over the past five years. This sustained expansion underscores the company’s strong foothold in the region and its position as the number-one premium car care brand, reinforced by... Continue Reading →

Scorpion Series Proves Its Mettle Through 81 Days of Extreme Road Challenges, Embarking on a New Chapter in Premium Outdoor Mobility with ROX The Pirelli Scorpion All Terrain Plus tyre has successfully completed the ROX’s “25,000-Kilometre Silk Road Tour”, an 81-day journey across three continents and thirteen countries. As the official tyre partner of the... Continue Reading →

It is the first intelligent system leveraging both hardware and software data to optimise driving and vehicle performance Pirelli and Aston Martin have agreed to collaborate on the integration of Pirelli’s exclusive cyber tyre technology into the British ultra-luxury performance brand’s future vehicles. Cyber tyre is the first system in the world, able to collect... Continue Reading →

For the very first time, a tyre – the Pirelli P Zero E – has scooped one of the world’s most prestigious design awards, recognising its innovation and technological excellence Milan, September 5, 2025 – Pirelli has been given the ADI International Compasso d’Oro Award, one of the most recognised prizes in the field of industrial... Continue Reading →

NIO opens its first NIO Hub in the UAE, located on Dubai’s iconic Sheikh Zayed Road. The all-in-one facility offers test drives, new car delivery, aftersales support, and lifestyle experiences under one roof. NIO Café operated by local brand Orto brings a uniquely Emirati hospitality touch to the premium EV experience. Abu Dhabi, United Arab... Continue Reading →

Abu Dhabi, United Arab Emirates, July 2025: NIO’s 800,000th mass-produced vehicle rolled off the line at NIO Factory One in Hefei. This milestone reflects the remarkable progress of China’s automotive industry in technology and innovation, and underscores NIO’s decade-long dedication to building full-stack capabilities. The 800,000th vehicle is an ONVO L90. Since the pre-order started... Continue Reading →

Abu Dhabi, United Arab Emirates, July 2025: NIO, a global leader in premium smart electric vehicles, sets a new benchmark in intelligent mobility in the Middle East. With a full-stack suite of smart computing, software, and sensing technologies, all NIO vehicles are purpose-built for performance, safety, and adaptability. At the heart of NIO’s digital intelligence... Continue Reading →

June 24, 2025 - Ajman Transport Authority has announced the launch of a new taxi-hailing service in the emirate through the  “Yango” app, part of the global technology company Yango Group, which enables users to book and track taxis in Ajman. This initiative aligns with the Government of Ajman’s vision to enhance digital transformation and... Continue Reading →

Dubai, UAE – June 11, 2025 – The long-anticipated JAECOO J5, hailed as “the new darling of future travel”, is set to debut in the UAE this July 2025, marking the region’s entry into a new era of light off-road lifestyle and refined outdoor mobility. After making waves globally during its reveal at the Shanghai... Continue Reading →

Dubai, UAE, June 2025 –SelfDrive Mobility, a leading mobility tech company, has announced the exclusive launch of the all-new Geely Cityray, now available through flexible monthly subscriptions via the SelfDrive app. This latest addition to SelfDrive’s growing fleet underscores the company’s commitment to offering innovative, accessible, and tech-forward mobility solutions designed for modern, urban families... Continue Reading →

Addressing key EV adoption barriers, NIO’s solution delivers up to 99% time savings compared to conventional charging methods The UAE’s first Power Swap Station has seen adoption by 15% of local NIO users, with expansion plans underway to meet growing demand Dubai’s first location set to open within the coming weeks Abu Dhabi, United Arab... Continue Reading →

The service is designed to meet the evolving needs of tourists and travellers across the UAE, Bahrain, and Qatar Dubai, UAE, May 2025 - In a strategic expansion set to redefine the future of premium transport, SelfDrive Mobility—the region’s largest mobility tech company and leading car subscription and rental platform—officially announced the launch of OTO,... Continue Reading →

From custom legends to supercars, bikes and drift monsters — Dubai’s ultimate automotive experience ignites the region, setting the stage for an even bigger 2026 edition. Dubai – May 5th 2025: The fourth edition of Kandura Rally ignited Dubai Festival City with a spectacular showcase of horsepower, heritage, and hype, welcoming over 15,000 passionate visitors... Continue Reading →

Dubai, UAE – April 2025 – In a move set to redefine convenience in car rentals, SelfDrive Mobility—a leading mobility tech company and the region’s foremost car subscription and rental platform—has announced the launch of its Zero Deposit offering, now available across daily, weekly, and monthly rentals in five key markets: the United Arab Emirates,... Continue Reading →

Handling and shorter braking distances are the new tyre’s key features, achieved thanks to virtual development techniques and artificial intelligence. Pirelli’s iconic tyre, the preferred option for the world’s premium and prestige car manufacturers, is now in its fifth generation. For 40 years, it has symbolised technological innovation. UAE, Dubai, April, 2025 – Pirelli has... Continue Reading →

Dubai, UAE – March 2025 – As vehicle technology becomes more advanced, car servicing becomes more expensive. The average cost of servicing, repairs, maintenance and tires is $126 a month for a new car, according to reports. Common servicing costs include oil change, filter change, labour, fluid top up, cleaning of AC air filter, typre... Continue Reading →

SelfDrive Mobility Unveils Exclusive Ramadan Offer: Get AED 200 Off on App Bookings Dubai, UAE, February 2025 - As Ramadan approaches, SelfDrive Mobility, a leading mobility tech company and market pioneer in car rental and subscription services across the Middle East, anticipates a 30-35% surge in app-based bookings, driven by shifting mobility patterns, flexible work... Continue Reading →

This collaboration aims to add a fleet of 1500 cars in the UAE and scale it up to 5000 cars across the GCC by Q4 The partnership introduces Bestune’s lineup of car models to SelfDrive Mobility’s extensive subscription portfolio Dubai, UAE, January 2025 – SelfDrive Mobility, a leading mobility tech company and market pioneer in... Continue Reading →

The number of models newly launched, aims to transform urban mobility with innovation and elegance. Revolutionizing Urban Travel: SOUEAST Debuts Its Brand and Vehicles at the Iconic Burj Al Arab Dubai - January 20, 2025 -SOUEAST marked a milestone with a successful launch of its brand new vehicle lineup at Dubai’s iconic Burj Al Arab,... Continue Reading →

SelfDrive Mobility, the leading mobility tech platform in the Middle East, proudly announces the expansion of its fleet with the latest BMW and Mini Cooper models, sourced directly from authorized dealerships. This strategic addition enhances the company’s subscription portfolio, offering customers unparalleled access to luxury vehicles at competitive rates while redefining the driving experience. The... Continue Reading →