S Factor Agency today announced that it has signed Wafa Yahya, an Arabic-first content creator known for her engaging and authentic storytelling, to its talent roster.
Known for her Arabic-first content and relatable storytelling style, Wafa Yahya has built a fast-growing and highly engaged audience across the GCC and beyond. More than a traditional influencer, Wafa represents the new wave of UGC-led content creators who are able to tell stories in a way that resonates with modern regional audiences while also serving the strategic needs of brands and businesses. Her content often blends personal recommendations, curated experiences, practical lifestyle moments, and digital storytelling in a format that allows brand messaging to integrate seamlessly without feeling forced or overly commercial.
As part of this new partnership, S Factor Agency will manage Wafa Yahya’s commercial representation, collaborations, and brand opportunities. The agency will also support her growth by connecting her with the right clients, industries, and long-term campaigns that align with her values and creative direction.
Sharon Fernandes, Founder, S Factor Agency, said, “We are excited to collaborate with Wafa Yahya as her authentic storytelling creates value for brands in a meaningful way. She brings that balance naturally, and we’re looking forward to supporting her growth by building the right partnerships, visibility, and long-term opportunities.”
Wafa Yahya, Content Creator said, “I’m excited to begin this journey with S Factor Agency at a time when storytelling has become more important than ever. I’ve always believed in creating content that feels real, useful, and inspiring, whether it’s around travel, lifestyle, experiences, or the everyday moments people genuinely connect with. I’m looking forward to building meaningful partnerships with brands that align with my style and values, while continuing to create content that tells stories with purpose.”
Wafa is also an entrepreneur and the founder of Wayak, a travel-led concept that offers community-driven experiences, further reflecting her passion for connection, discovery, and storytelling. This entrepreneurial lens adds another layer to her work as a creator, allowing her to approach campaigns not only from a content perspective, but also with a deeper understanding of audience behavior, community building, and experiential value.
In addition to her ongoing brand collaborations, Wafa is currently developing a short-form digital series designed to spotlight the hospitality sector and highlight stories of people and businesses that have been impacted by the current regional situation. Through this initiative, she aims to use her platform to bring visibility to meaningful human stories while supporting sectors and communities navigating ongoing challenges.
Wafa has previously collaborated with brands across lifestyle, hospitality, tourism, automotive, beauty, and fashion, producing content that is visually polished, easy to connect with, and tailored to the goals and tone of each campaign.
dxbhappenings.net 
Leave a comment