ROUGE, the fine chocolate atelier from Notions Group handcrafted in Dubai, introduces its new season collection, an expanded range of single-origin bars, hand-molded slabs, roasted coated nuts, and bespoke gift boxes designed for moments that carry meaning.
The collection arrives as demand grows for more considered gifting across both personal and corporate settings across the UAE, from weddings and baby showers to client milestones and seasonal gatherings. ROUGE expands its offer beyond traditional formats, positioning chocolate within a broader gifting conversation rather than a purely seasonal one.
Each piece reflects ROUGE’s founding philosophy: that what you give signals intent. In a category dominated by repetition, the collection offers a more deliberate alternative, where provenance, craftsmanship, and presentation align to create something that holds its place within the moment.
For B2B partners, the collection introduces customisable gifting formats tailored to events, hospitality, and corporate environments. Configurations can be adapted by flavour profile, finish, and presentation, allowing the product to integrate seamlessly across settings, from wedding tables to executive offices and hotel turndown experiences. ROUGE works directly with event planners, corporate procurement teams, and hospitality operators to deliver solutions that reflect the significance of the occasion.
The production approach remains disciplined, anchored in single-origin selection and hand-calibrated roast profiles, with extended conching to build depth and structure rather than speed. This precision extends into the product range itself, where dark, milk and white chocolate bases are shaped to preserve bean character, and additions such as roasted nuts, citrus peel and caramelised biscuit are used sparingly to maintain balance.
Coated nuts are slow-roasted and lightly enrobed to retain texture and clarity, while curated gift boxes bring together pralines, truffles and clusters designed for occasion-led gifting. What evolves is the breadth of the offer, expanding formats and applications while keeping consistency across craftsmanship, ingredient integrity and how the collection is used across gifting contexts.
“This collection reflects where we see the brand operating,” said Razan Al Masri, Chief Business Development Officer at Notions Group.
She added: “For years, the care we put into chocolate was reserved for family occasions and close circles. What we’ve built with ROUGE is the ability to deliver that same level of thought and quality at scale, so whether it’s a major celebration or something more spontaneous, the standard and the element of celebrating moments together doesn’t change.”
The new season collection is now available across the UAE, with B2B enquiries managed directly through the ROUGE team, or by visiting their website on www.rouge.ae to know more.
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