As Title Sponsor, COSMO unveils new Kids & Teens, Be Fresh and deodorant ranges for a more discerning global consumer
COSMO Cosmetics, under the umbrella of Sterling Perfumes, is the Title Sponsor of Beautyworld Dubai 2026, reinforcing its growing presence on the global beauty and personal care stage. From a 150-square-metre pavilion, the brand will showcase more than 2,500 SKUs across 20+ categories, from skincare and haircare to bath and body, baby care and fragrance, while connecting with global partners and highlighting the capabilities of UAE-based manufacturing.
Three new ranges built for everyday care
New launches at Beautyworld Dubai
COSMO will unveil its Kids & Teens Body Care range, a curated collection of body washes, body lotions, shampoos and conditioners developed for the everyday needs of younger consumers, offering age-appropriate care across essential bathing and haircare categories. COSMO will also showcase its Be Fresh Bath & Body range, expanding its everyday personal care portfolio with products focused on freshness, cleansing and body care. Adding to these launches is a new range of antiperspirant deodorant sprays, bringing together two distinct olfactive worlds: rich woods and warm spices for him, and fresh, luminous florals for her. The collection combines long-lasting freshness with distinctive fragrances, offering consumers a choice of scents designed to complement different personalities and preferences.
“Our vision is to make COSMO a part of everyday life in households around the world. As we expand internationally, our focus remains on creating quality, relevant and accessible personal care solutions that respond to the diverse needs of consumers across markets, said Mr. Rohith Yogendra (COO Sterling Perfumes L.L.C) We want COSMO to be a brand people know, trust and choose for their everyday care”
Personal care consumers are becoming more informed, selective and results driven. They look beyond packaging and broad claims to efficacy, ingredient transparency and solutions for specific concerns, choosing on value and performance as routines become more personalised and tied to wellbeing and long-term care. The UAE is well placed to meet this shift.
As one of the world’s most multicultural and globally connected markets, it gives brands insight into diverse needs and preferences, alongside the manufacturing strength and international standards to scale. COSMO’s response is continuous investment in R&D, responsibly sourced ingredients and trusted suppliers.
Visitors and industry partners are invited to meet the COSMO team at its pavilion at Dubai World Trade Centre, Sheikh Zayed Road, between 6 and 8 October, explore the new ranges and help build the next chapter of the brand’s global growth.Visit COSMO at Beauty World Dubai at D-12 Hall 2 | 6th to 8th October 2026
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